LYRA Yachting Agency has announced LYRA BOATSHOW, a new premium yachting event to be held in Puerto Banús, Marbella, on 29–31 October 2027.
Across the three-day event period, a two-day public programme will give visitors an opportunity to step aboard sailing and motor yachts, compare different concepts and speak with professionals involved in yacht purchase, charter and ownership.
The event is built around a practical problem: specifications, photographs and individual dealer presentations cannot fully show how different yachts feel or how they support different ways of living on board.
Visitors will be able to move between yacht types and compare deck spaces, interiors and approaches to performance, family cruising, entertaining, longer travel and daily life on the water.
LYRA BOATSHOW will also connect the yachts displayed in Puerto Banús with the wider market.
Guests considering ownership will be able to complete LYRA's onboarding process and discuss how they intend to use a yacht, where they plan to cruise, guest and crew requirements, performance expectations, budget and other priorities. LYRA advisers can then compare yachts at the event with models in the wider LYRA catalogue and prepare an initial shortlist around the individual buyer.
A Boatshow Built Around the Buyer
The LYRA Lounge will form the advisory centre of the event. Visitors will be able to meet privately with LYRA advisers, review yachts they have already selected through the LYRA Catalogue and discuss the practical aspects of purchase and ownership, including berthing, crew and operating requirements.
“A boat show naturally begins with the yachts that are present, but a buyer's decision has to begin with the way that person intends to use a yacht. Seeing yachts side by side is extremely valuable. Our role is to connect that physical experience with the wider market, including models that may not be standing in the marina that day.”
The two-day public programme will include yacht presentations, onboard visits, meetings with yacht dealers and brand representatives, charter specialists and individual consultations with LYRA. Sea trials are also planned. Entry to the public programme will be free with advance registration.
The first public day will conclude with LYRA BOATSHOW NIGHT, a private evening in Puerto Banús for yacht owners, participating brands, partners and guests from Marbella's yachting and real-estate communities. Attendance will be by personal invitation.
Yachting as Part of Life in Marbella
LYRA also intends the event to place yacht ownership in the context of life on the Costa del Sol.
From Puerto Banús, Sotogrande and other marinas along the coast, a yacht can serve as a private place for weekends, family time, fishing, entertaining and exploring the coastline as well as a means of travelling. LYRA BOATSHOW is designed to help prospective owners understand which type of yacht could support that lifestyle.
The event is expected to welcome up to 5,000 visitors across the public programme. The final list of participating yachts and the detailed schedule will be announced closer to the event.
LYRA BOATSHOW will also welcome participation from shipyards, yacht dealers, charter companies, marinas and selected lifestyle and real-estate partners.
Event Details
29–31 October 2027 Puerto Banús, Marbella, Spain
Register and find further information about LYRA BOATSHOW
About LYRA Yachting Agency
LYRA Yachting Agency is an independent buyer-side yacht advisory founded in Marbella, Spain. It supports clients internationally across yacht selection, purchase, negotiation, new-build projects, delivery, refit and ownership. LYRA combines structured yacht-market data and AI-assisted technology with human advisory and personal representation.
