Premium and luxury yachts in 2026, the market from an owner’s perspective
LYRA analyses 1,025 yachts from 193 brands to understand where choice is concentrated, how prices increase and what ownership may involve.
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The best applications of AI in luxury may be almost invisible
The strongest applications of AI in luxury improve preparation, judgement and trust without asking the client to adapt to technology.
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Reproducing Yachting: A New Language of Creative Production
Alex Murmulev sets out a vision for a more intelligent, cinematic and human way to discover, understand and experience life on the water.
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LYRA Publishes 2026 Study of the Premium and Luxury Yacht Market
LYRA’s interactive 2026 study analyses 1,025 current yacht models from 193 brands and shipyards through the buyer’s decision.
ReadWhat does the €20M-plus yacht market look like in 2026?
What does the €20M-plus yacht market look like in 2026?
A 2026 catalogue view of yachts priced at €20M and above: size, origin portfolios and the most represented brands.
ReadWhat does the €5–10M yacht market look like in 2026?
What does the €5–10M yacht market look like in 2026?
Explore the 2026 €5–10M yacht market through size, origin-country portfolios and the five most represented brands in LYRA's catalogue.
ReadWhat does the Polish yacht market look like in 2026?
What does the Polish yacht market look like in 2026?
A concise 2026 analysis of Polish-origin yacht models in LYRA's catalogue: price, size, catamaran presence and represented brand portfolios.
ReadWhat does the UK yacht market look like in 2026?
What does the UK yacht market look like in 2026?
A 2026 analysis of UK-origin yachts in LYRA's catalogue: 88 models, 14 represented shipyards, pricing, size and brand portfolios.
ReadWhat does the Finnish yacht market look like in 2026?
What does the Finnish yacht market look like in 2026?
A 2026 catalogue analysis of Finnish-origin yachts: 29 models, price, compact size range and represented brand portfolios.
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LYRA Announces LYRA BOATSHOW in Puerto Banús, Marbella
LYRA BOATSHOW will bring sailing and motor yachts, personal yacht selection and the wider premium yacht market together in Marbella.
ReadWhat does the €1–3M yacht market look like in 2026?
What does the €1–3M yacht market look like in 2026?
A 2026 view of the €1–3M yacht selection in the LYRA catalogue, covering price, size, configuration and brand breadth.
ReadWhat is a Floating Home yacht in 2026?
What is a Floating Home yacht in 2026?
Understand LYRA's 2026 Floating Home yacht selection: what the tag means, its typical price and size, countries and represented brands.
ReadWhat does the Dutch yacht market look like in 2026?
What does the Dutch yacht market look like in 2026?
Explore the Dutch yacht market in 2026 through 107 LYRA catalogue models, 29 represented shipyards, typical prices, size and brand portfolios.
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LYRA Supports a Free Sailing Sign-Language Dictionary
LYRA is supporting a free sailing sign-language dictionary with 78 terms for practical learning and communication on board.
ReadWhat is a good first yacht in 2026?
What is a good first yacht in 2026?
Understand LYRA's 2026 First Yacht selection: the catalogue rule, typical price and size, leading origin portfolios and represented brands.
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LYRA and Damen Maaskant Launch Sportfishing Yacht Refit Programme
LYRA and Damen Maaskant have created an owner-led refit programme for sportfishing yachts from 24 metres at Stellendam.
ReadWhat does the French yacht market look like in 2026?
What does the French yacht market look like in 2026?
A 2026 data-led look at French-origin yachts: 70 models, 21 represented shipyards, a €1.53M median and a strong catamaran presence.
ReadWhat does the Turkish yacht market look like in 2026?
What does the Turkish yacht market look like in 2026?
A 2026 catalogue analysis of Turkish-origin yachts: 52 models, price, size, hull mix and represented brand portfolios.
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AI Will Change Luxury Behind the Scenes, Not at the Client’s Expense
Denis Kotlyarov argues that AI should strengthen luxury advisers behind the scenes rather than replace the human relationship.
ReadWhat does the €3–5M yacht market look like in 2026?
What does the €3–5M yacht market look like in 2026?
A 2026 view of the €3–5M yacht selection in the LYRA catalogue, covering price, size, configuration and brand breadth.
ReadWhat does the Italian yacht market look like in 2026?
What does the Italian yacht market look like in 2026?
Italy's 2026 represented yacht portfolio in LYRA's catalogue: 503 models, 74 shipyards, price bands, size and leading brand portfolios.
ReadWhere is the most yacht choice by size in 2026?
Where is the most yacht choice by size in 2026?
See where yacht choice is concentrated in 2026 by length, listed price, price per metre and represented shipyards in LYRA's catalogue.
ReadWhat does the yacht market look like below €1M in 2026?
What does the yacht market look like below €1M in 2026?
A 2026 view of the under-€1M yacht selection in the LYRA catalogue, covering price, size, configuration and brand breadth.
ReadWhat does the catamaran yacht market look like in 2026?
What does the catamaran yacht market look like in 2026?
A 2026 data-led view of the catamaran market in LYRA's catalogue: price, size, sailing and motor mix, country portfolios and leading brands.
ReadWhat does the €10–20M yacht market look like in 2026?
What does the €10–20M yacht market look like in 2026?
A direct view of the 2026 €10–20M yacht market: size, country of origin, represented brands and the change in buyer choice.
ReadWhat does the German yacht market look like in 2026?
What does the German yacht market look like in 2026?
Discover the German-origin yacht selection in LYRA's 2026 catalogue: prices, compact size bands and leading represented brand portfolios.
ReadHow much do yachts cost by country in 2026?
How much do yachts cost by country in 2026?
LYRA’s catalogue analysis compares median listed yacht prices, model choice and typical length across 18 countries of origin.
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